Did you know that Facebook has over two billion monthly users, making it the single most popular social media site in the world? How about the fact that 97% of adults online have used a social media site in the last 30 days? The potential reach for your business through social media is enormous, and you can use it to your advantage!
If you haven’t given the social media presence of your brand much thought, now is the time to take action! Get seen online, build strong relationships, and increase revenue with BroadLeaf’s 3 social media strengthening tips!
1. Establish Results-Driven Goals
The first step to any successful marketing campaign is to establish clear, attainable goals. Ask yourself, what would you like to achieve from social media marketing? Conversions to sales? Website traffic? Reputation improvement? Customer engagement and conversation?
Once you know what you’d like your business to gain from social media you can develop SMART goals to get you there!
SMART Goals Are: Specific, Measurable, Attainable, Realistic, and Timely
To some setting SMART goals might seem silly, but trust us! You’ll be able to better track the success of your social media campaign by seeing your goals progress in real time. And to boot, when you hit each goal you’ll gain confidence moving onto the next one! Take the time to sit with your business partners, marketing team, or employees to develop a solid strategy and stick to it. By making sure each step towards your main goal is detailed, realistic, and with a deadline or specific timeframe, you’ll be able to accurately track the effectiveness of your new social media campaign!
2. Consistent Activity
When it comes to maintaining effective social media profiles, it’s important to actively participate and engage your audience. A common mistake for business owners new to social media marketing is to register a profile on every social media platform imaginable. While consistent business information across the web helps with SERP results, a diluted social media presence can become overwhelming or discouraging.
Did you know? Monday is the strongest day to post on Instagram!
The best way to stay active on social media is to choose a handful of the most effective platforms, and stick with them! There are tons of platforms to choose from, and your target audience determines which will benefit your business the most. We have found the four most effective social media sites for marketing to be: Facebook, Twitter, YouTube, and Instagram.
Whether you choose to update your socials daily, weekly, or monthly is entirely up to you. Make sure the content of your social media posts are relevant to your target audience and crafted with your end goals in mind! If you find yourself overwhelmed by the task of optimizing your profiles try hiring one of our social media marketing specialists to help you transform your social presence online!
3. High-Quality Pictures and Videos
Enhancing your social media updates with visual components is one of the best ways to get your profiles noticed. In fact, between 65 and 85 percent of people describe themselves as visual learners. For those people, they retain information more easily by viewing an image than they would have by reading a text post.
Did you know? Facebook users watch 100 million hours of video per day!
Most people have a limited attention span, and in today’s informational age data can become overwhelming. With so many content options to pick and choose from, it’s important to capture the attention of your audience by using high-quality, eye-catching imagery and videos.
Posts with photos or videos are more likely to be shared or retweeted, and less likely to be skimmed over in a viewer’s newsfeed. By taking the time to photograph your products or projects in creative and interesting ways, your followers are more likely to see them without having to sponsor your updates. You can also use impactful infographics to complement your social media posts to provide text-heavy information in a user-friendly way! If you find yourself lacking the creativity to create effective infographics for your social media, we can help! Contact us today to ask about our exceptional and affordable Graphic Design services!
One social media marketing trend to definitely consider incorporating into your routine is video content. Most social media platforms now feature muted autoplay options, giving you the opportunity to grab a viewer’s interest without them ever having to press play. Add subtitles to your videos and your content becomes accessible not only to those who cannot listen at that moment but also to your viewers who may have impaired hearing! Keep your videos short, sweet, and to the point. The average view duration for videos on Facebook is 18.2 seconds, with most users watching only a third of a video on average, so make sure the information you want your customers to know is seen first.
In this blog, we covered just three helpful tips to transform your business’ presence on social media. With so many platforms and options to choose from it’s up to you to decide what combination of strategies will work for you and your goals. Social media is an integral part of most of our lives, and your business should be taking advantage of the massive reach that sites like Facebook, Twitter, YouTube, and Instagram can achieve. Be sure to set strong goals, stay active, and use eye-catching visual components and your social media profiles are sure to gather the attention your business deserves!