Search Engine Optimization
When you type in the Google search bar, you usually end up with thousands of pages of results- but you probably don’t dig through pages past the first or second looking for the results you wanted. Most people tend to stay on pages one and two of a search engine’s results. The whole point of the Internet is convenience, so when people look for something online, they want to be able to find it quickly and efficiently. Having a plan for making sure that your company appears first on search results comes from having an SEO strategy.
How it Works
So, how do you make sure that your company lands on that first page of a search engine when someone looks for a term related to your business? Through a process called search engine optimization, or SEO, strategy. Search engines have little “crawlers” that go through millions of pages of data on the Internet and index websites according to relevance. Search engine optimization is making sure that your website gets organized at the top of the results list whenever someone searches a certain term. It’s basically a way to index your site so that it’s easy to find, and it’s the first thing that pops up when people are looking for a service that you offer online. For example, if you own a construction business, you would want your website to come up first in the results when someone searches a keyword or phrase like “kitchen renovation.”
In order to ensure that your page is easily accessible and pops up in a search result for keywords related to your business, it’s important to have an SEO strategy. BroadLeaf specializes in local SEO as well as on and off-page optimization.
A local SEO strategy involves researching the keywords that are searched in your area that relate to your business and then producing content that includes those keywords. What this means is that over time, your website will be more recognizable to Google, and will appear higher up in search results when people look for services related to your business. The earlier your website appears, the more likely someone will visit it, and the more likely you are to appeal to a new potential customer.
Search Engine Optimization On- and Off-Page
On-page SEO refers to how well your site reads to search engines and to regular web users. By making sure that your titles, meta descriptions, content, and URLs are all keyword-friendly, BroadLeaf can make your site easier to locate and navigate. On-page SEO ensures that your site is user-friendly and that it appears prominently on the Internet so that you reach a wider base of potential clients.
Off-page SEO is also referred to as backlinking. In order to build your audience and increase your profits, it helps to have links to your site appear on popular, high-traffic sites. When someone visits a site, such as a directory or an informational site related to your business, having a link present that will immediately take that person to your website can be hugely beneficial.
Ultimately, in order to reach your audience and build a web presence, having an SEO strategy is the way to go. With BroadLeaf, you can be assured that you have an effective and profitable SEO strategy in place for your business.