Your Business Needs a Professional Website, Here’s Why
As a business owner in today’s digital world, you know the importance of having a professional website. If you have been hesitant about expanding your business’ online presence, now is the time to make the change!
Your competitors are already online. With a professional website built by BroadLeaf Marketing & SEO you won’t just join them, you’ll beat them.
There are over 3.8 billion internet users worldwide, with a whopping 286.9 million in the US and 32.1 million in Canada, and these numbers are growing. Your potential consumers are online right now searching for services you can provide, but without a professional business website, your brand is invisible. According to this 2017 survey of 355 small business owners, 29% do not have their own business website. Today is the day to join the other 71% of businesses that are already online, and here are our reasons why.
1. Your Business Will Appear More Credible
When you’re searching for a new restaurant to try, which are you more likely to visit: the cafe with a beautifully built and user-friendly website with a detailed menu and plenty of photos, or the cafe with no website at all? If you chose the former then you side with the 77% of consumers who believe that a professional website makes businesses appear more credible.
Perhaps you’ve already begun working on your brand’s online visibility by creating a social media page, but there are some important factors to consider. According to this 2015 survey of 787 internet consumers aged 18-59, 86% prefer websites over social media pages, and an incredible 92% of consumers prefer to get information about a business from their website than from their social media pages.
2. You Control Your Online Presence
When comparing the benefits of investing in a website for your business vs. solely using tools like social media and local directory listings and profiles, the biggest advantage is having control of your brand’s online presence. Instead of being limited to a what a particular platform might offer, you are able to create a fully customized hub for your business online.
Which sounds more beneficial to the success and growth of your business: a booth at a flea market or a dedicated storefront? Of these two options, which do you feel is more likely to stick in the minds of your customers after they’ve visited your business? Social media pages and local directory listings are akin to leasing a limited space for your business, while a website is like owning an exclusive and unique business space.
At the end of the day social media, while effective, is just a marketing tool. A professional business website is the toolbox.
3. Easily Build Stronger Relationships With Your Target Consumers
With your own professional business website, you are able to put all of your brand’s information in one easy to access space that is open 24/7. Potential customers can visit your website and have their questions answered outside of business hours, and during times that you are unable to answer the phone. Detailed Home and About pages ensure that all the important facts about your business are a simple click away.
Your website is the perfect place to encourage audience engagement. Running an active blog with user polls and surveys can help you to fine-tune your brand to your target demographic, and increase brand loyalty from your customers.
In addition to blog features and detailed pages within your website, you can convert your web traffic into revenue with email marketing campaigns. According to that same 2015 survey, 74% of consumers would trust a company-branded domain email address more so than a free email address such as Gmail, Yahoo, or Outlook. Email marketing is one of the most powerful marketing tools at your fingertips, and with your website’s contact form you will be able to quickly build an effectively targeted email list.
4. Stop Being Invisible With Your Newly Enhanced Online Presence
Your search rankings will improve exponentially once you have established a professional website for your business. Potential consumers are already using the web to search for places to bring their business. Without a website of your own, you are letting your competitors gain the advantage by earning revenue from customers who never knew your business existed.
With the help of an experienced marketing professional, your brand will grow and shine in the digital spotlight of well-planned marketing campaigns.
A thoughtfully designed professional website combined with other digital marketing strategies is the key to quickly improving the search rankings for your business. With the help of an experienced marketing professional, your brand will grow and shine in the digital spotlight of well-planned marketing campaigns.
Interested in learning about digital marketing success? See our 6 Winning Digital Marketing Strategies for Your Local Business!
5. Save Time and Money
If you’ve been relying on printed advertising materials, prepare to be pleasantly surprised by how much you’ll save with a professional business website! Not only does having a website save time, money, and valuable resources, it has a much farther reach than a traditional brochure handout could ever achieve.
While researching your options you may consider websites which offer pre-made templates. It is true that a freebie “do-it-yourself” website template is better than no website, but these platforms lack the power needed to fully optimize your website’s visibility in a way that converts traffic into revenue.
Hiring a professional digital marketing company to design your new business website guarantees that your web content is created with your consumers in mind. By letting a team of experienced professionals design your website you will have more time to focus on all of the new customers your site will bring your way.
The bottom line is simple: People prefer to get their information from websites. If your business isn’t online, you’re missing out on thousands of chances to tell new consumers about your business.
Investing in a professional business website boosts your credibility, maximizes your advertising potential, allows you to showcase your work, and connects you with the customers you want.
Your competitors are already online. With a professional website built by BroadLeaf Marketing & SEO you won’t just join them, you’ll beat them. Visit our Website Cost Estimator and speak with our web development experts today!
March 19, 2018
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